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Block Thirty Seven

Brand Awareness Campaign

01/ objectives

  • Reposition Block Thirty Seven, a large retail center in downtown Chicago, as an urban shopping destination

  • Increase awareness of the shopping center's location and stores

  • Promote current retailers to increase tenant retention

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02/ deliverables

  • Campaign concept: For All the Sides of You

  • Transit station poster designs

  • Street-level window signage designs

 

 

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This work was created at Jacobs Agency.

Creative Director, Flora Caputo

Writer, Kathleen Pletcher

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